The Betterment Dollar Bill

You’ve heard of the Duo-lingo Owl, now meet the Betterment Dollar Bill. Betterment is the automated investing and savings app that puts your money to work. To bring that concept to life, I created a mascot that personifies hustle, discipline, and smart growth. This character is a workaholic so you don’t have to be thanks to Betterment’s automated tools.

I developed the voice and content for this character across paid media, organic social, and campaign assets—boosting engagement and turning complex financial concepts into something approachable, memorable, and fun.