Boo at the Zoo

During my first few months at DiMassimo Goldstein, I was lucky enough to work on a fully integrated campaign to promote The Bronx Zoo's beloved Halloween event, Boo at the Zoo. After an adorable photo of a girl in a flamingo costume was spotted during the briefing, my CCO had us asking the question, "what are you gonna be for Boo at the Zoo?".

I was asked to start writing scripts featuring Flamingo Girl roaming the streets of NYC. Before I knew it, I was feeding a 7 year old lines through an ear piece as she went up to strangers on the street. Soon after that, the Flamingo Girl campaign was born.

I hear there's even some radio all the way at the bottom!

Copywriter: Steph Piperis (me)

Art Director: Katie Renfroe

Chief Creative Officer: Tom Christmann